![]() "Our two major brands, Winston and Salem, show comparative weakness against Marlboro and Kool among these younger smokers. In the 14 to 24 age category Philip Morris has a 38% share and B&W a 21% share.". "Both Philip Morris and Brown & Williamson, and particularly their fast growing major brands, Marlboro and Kool, have shown unusual strength among these younger smokers. Total cigarette volume - for at least the next 25 years." As seen by this chart, they will represent 27% of the population in 1975, they represent tomorrow's cigarette business, as this 14 -24 age group matures, they will account for a key share of the In 1960, this young adult market, the 14 to 24 age group, represented 21% of the population. "First, let's look at the importance of the young adult in the cigarette market. "Our paramount objective in 1975 and ensuing years is to reestablish RJR's share of market growth in the domestic cigarette industry.". Many people believe that smoking is addictive, and as that term is commonly used today, it is. di Giovanni, Cancer Country - Who's Lucky Now?, The Sunday Times, 1992, 2 August, p12. My job was to get half a million kids to smoke by 1995" J. ![]() We just reserve the right to smoke for the young, the poor, the black and the stupid." Thames TV, First Tuesday, Tobacco Wars, 1992, 2 June.ĪugDave Goerlitz, lead model for RJ Reynolds for seven years, says his marketing brief was to "attract young smokers to replace the older ones who were dying or quitting." "I was part of a scam, selling an image to young boys. JAn actor promoting RJ Reynolds products asks an RJR executive why he does not smoke. DeParle, Warning: Sports Stars May be Hazardous to Your Health, The Washington Monthly, 1989, September, p34-49. We can go into an area where we're marketing an event, measure sales during the event and measure sales after the event, and see an increase in sales." J. We use sports as an avenue for advertising our products. September, 1989 - Wayne Robertson, RJR: " We're in the cigarette business. If we intend to remain in business and our business is the manufacture and sale of dosage forms of nicotine, then at some point we must make a stand." R.J.R., by Claude Teague, RJR Executive, Research Planning Memorandum on The Nature of the Tobacco Business and the Crucial Role of Nicotine Therein, 1972, 14 April Reynolds' partner in the drug addiction businessĪp"If, as proposed, nicotine is the sine qua non of smoking, and if we meekly accept the allegations of our critics and move toward reduction or elimination of nicotine in our products, then we shall eventually liquidate our business.
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